Sushi Sushi Story

Sushi Sushi was born in 1998 with a bold mission: make sushi fresh, accessible, and part of everyday life in Australia. From the very first store in Box Hill, Victoria, the founders focused on quality, craftsmanship, and customer experience. Rolls were made by hand, using premium ingredients, and served in a casual, approachable format.

The early success led to franchising, empowering customers and entrepreneurs to share in the brand’s growth. Today, Sushi Sushi operates over 180 stores in Australia and New Zealand, maintaining the same quality, freshness, and care that defined the first store.

(timeline/icons section)

1998: First store opens in Box Hill, Victoria

2000s: Franchising begins, focusing on sustainable growth

2010s: Brand evolves with modern store designs and national recognition

Today: Over 180 stores, creative partnerships, and ongoing expansion

• Freshness and hand-crafted quality in every roll
• Simple, honest, high-quality approach that customers love
• A franchise-first culture: building systems to empower our partners

CTA: Join our story. Become a Franchise Partner – link to form/contact page