Our “Real food. Ready to go.” campaign has been live since early 2025, and we’re thrilled with the response. By highlighting fast, fresh, and healthy grab-and-go meals, the campaign has resonated strongly with customers and delivered excellent brand and sales results.

“We wanted to redefine our proposition, highlighting our strengths. And what Sushi Sushi is really good at is real food, ready to go,” says Alyce Myles, senior marketing manager at Sushi Sushi.

We took a playful, light hearted approach, comparing the challenges of healthy eating for a grizzly bear or lioness with the ease of choosing Sushi Sushi. Even our franchise partners have loved the elevated brand positioning and the fun tone of voice as much as our customers.

And, it’s not just about guilt free, delicious food. Through initiatives like our Second Bite food relief charity, every bubble tea sold helps provide meals for those in need, because being real is about being sustainable, great food and supporting our community.

Read more: How Sushi Sushi’s amusing real food campaign elevated the brand – Franchise Business

Interested in joining the Sushi Sushi franchise network?

If you’re passionate about fresh food, great customer experiences, and building a business with purpose, now is the perfect time to explore franchise opportunities with us. Apply today to learn more about becoming a Sushi Sushi franchise partner.